Launch guides

Find your first users without becoming a full-time marketer.

Practical guides on positioning, launch channels, and the weekly work of getting a new product in front of the people it is for.

Solo Founders Are More Visible, and That’s Good News

Why the growing visibility of solo founders matters, and how indie founders can find a clearer path from a shipped product to their first users.

Narrow your launch channel options with a simple framework for audience fit, effort, and your immediate goal—then pick a focused test.